QCIF is proud to announce the launch of our refreshed brand, marking an exciting new milestone in our journey. This update includes a new logo, visual identity, and website, reflecting the evolution of QCIF as we expand our capabilities and deepen our engagement with industry, government, and academia across Australia and beyond.
From Monday 13 October 2025, the new brand will be visible across our new website, advertising, and promotional materials.
Updates include a new logo, colour palette, text styles, imagery, and design elements, making this new brand a reflection of the direction QCIF is heading, signalling our renewed commitment and reimagined approach to innovation in digital research infrastructure.
QCIF CEO, Adjunct Professor Sach Jayasinghe, welcomed the new look, describing it as “a nod to our legacy, but with a fresh new look and feel.”
Our previous visual identity emphasised the ‘Q’ for Queensland. With this refresh, we adopted a ‘cube’ design that reflects our broader mission to enable data-driven ‘Digital Research’ across the national tri-part R&D system of industry, government, and academia.
At the same time, we continue to honour our history by preserving the long-standing and familiar QCIF brand name.
"Aligned with the new brand, the multidimensional nature of our work includes contributions to discovery research, enabling research translation, and developing new products, “said Professor Jayasinghe.
As part of the brand refresh, QCIF has also introduced new colours to represent our evolving capabilities, and branded our newest areas of focus: Quantum, AI, and Qualitative Research.
“With this refresh, we also taking the opportunity fully showcase the vast capabilities underpinned by QCIF’s talented scientists and engineers. We see gaps and high demand in access to Quantum, AI, and Qualitative Research capabilities, and we’re ready to fill it. We welcome new collaborations in these areas,” noted Professor Jayasinghe.
The brand and website refresh was led by Macarena Rojas, Manager, Engagement & Outreach, and Dr Eve Ansell, Head of Qualitative Research.
They collaborated with award-winning brand specialist and web designer Olya Black, who brought the new visual identity and brand strategy to life.