In a world that demands sharper insights and smarter decisions, research can’t afford to be one-dimensional
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Past
Build on proven knowledge to guide progress.
Present
Current challenges with actionable insights.
Future
Innovate and plan for sustainable, forward-thinking solutions.
three-dimensional nature of our APPROACH
A Nod to Data
Its form subtly recalls data visualisation, code, and digital systems—anchoring the brand in the language of modern research.
Transformation
The angled lines suggest rotation or transformation. That movement aligns beautifully with the idea of progress, innovation, and forward-thinking research
Structure and Stability
Represents stability, balance, and solidity, which can convey trustworthiness and reliability for a brand
Colaboartion
Separate lines coming together into one shape hint at partnerships where each line contributing to a stronger whole.
Simplicity and Clarity
Minimal elements, clear structure, and precise linework create instant recognition and strong visual impact.
Timelessness
The cube is a classic, elemental shape. It avoids trends and gimmicks, making it a logo that will still feel relevant in 10+ years.
Scalability
The simplicity of the cube form and line weight means the icon will work at all sizes — from favicon to printed report covers — without losing impact or meaning
Built for Storytelling
The logo is conceptually rich, giving the brand room to build messaging around layers, perspectives, transformation, and future focus.
COLOUR SYSTEM
Communicating with Colour
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DIGITAL
visual language
Image/video Direction
Every image should reflect our brand values: evidence-led, collaborative, and forward-looking. Whether using real or AI-generated photography/video, we aim to show the process and impact of research across enterprise, public, and academic settings.
Our visual style favours imagery that feels grounded, insightful, and authentic. Avoid clichéd stock photos or overly staged scenes — our imagery should feel intentional, not generic.
All media used in our communications must be properly licensed or created with permission. We do not use uncredited or freely sourced images from the internet.
STATIONERY
Bringing the Brand to Paper
Layouts are clean and minimal, with ample white space to support readability and visual impact. Every touchpoint, even the smallest, should feel considered
SUMMARY
QCIF brand is built with purpose
Visually and verbally, we communicate with intelligence and warmth — making complexity feel understandable.
This brand system exists to ensure consistency, integrity, and impact — across every channel, every interaction, and every piece of communication.
Enterprise
Drives innovation and informed decision-making
Public
innovations to improve health, education, and sustainability
Academia
Bridges theory and practice for real-world impact